The humble label is, without a doubt, one of the most important pieces of printed marketing for any product. In the increasingly competitive retail industry, you could strip away every form of external promotion, and all that would be left to sell your product is the label. It’s a steadfast tool which has a number of extremely important duties:
Showcasing the brand and building brand awareness
A custom label is your product’s way of communicating with potential customers. Without that label, it could be anything, but with it, you can showcase what your product is all about and convey the all-important brand.
Delivering essential information/specifications
In many cases, information must be displayed on a product, whether that’s ingredients, nutritional values, functionality, certifications or allergy information. You may also choose to present more sales-focused details, such as flavours or added features.
Setting the tone, characteristics and overall perception of value
Until someone has experienced your product first-hand, they’ll build their initial perception of it by assessing the label and packaging. This is why the label must be used to convey the right sort of style, character and value you want your product to be known for. This is especially important on luxury items, where a shoddy looking label on a high-price item will create more questions than answers.